To further our research as a group, we thought it would be a good idea to survey the public to get their opinions on makeup brands, skin tones and pricing. This is a good way to get more primary research and to find out what our target audience think of the makeup industry today.
Below are the questions we will be handing out and asking people to support our makeup brand Mystique.
1.How old are you?
2.What is your gender?
3.How often do you wear makeup?
Every day of the week
A few days a week
When I feel like it
4.What price range would you want to spend on a few items of makeup? (foundation, concealer, eyebrow pencil, mascara and face powder)
5.Do you feel that current makeup brands focus more on makeup for white people rather than black people?
6.Do you or have you ever had trouble buying makeup to suit your skin tone?
7.If you were highly interested in buying a new makeup product that you saw being advertised on social media and the internet, how likely would it be that you watched the advertisement for it?
8.What would you think about a new makeup brand releasing products just to suit darker skin tones?
9.Do you think already existing makeup brands, should consider focusing on black skin tones more?
After looking into some more studio based adverts and having group discussions after our meeting with Matt, we decided to change where we were going to shoot our makeup advert.
Our original plan was to visit a number of different locations and shoot certain clips of certain models in different places, however, this was a huge stress and struggle for us to organise! Trying to organise models and makeup artists to travel to locations in London, and then travel around with us for the day, with no payment for it, was hard! Having all of the equipment on us, as well as bags of clothes, shoes, camera, food etc, all seemed a bit too much for us to do. With all this in mind, we as a group, decided that it would be better to shoot it in the studio.
We will still be keeping the same brand, the same style advert in terms of models and what they will be doing, we’ve just changed it to a more neutral studio style than in different locations.
It makes it a lot easier for us as a group, and a lot easier for the team of models, makeup artists, hair stylists and fashion stylists we are trying to organise. With doing it in the studio, we can have everyone in the same location, at the same time, and not have to carry everything wherever we go as we can set it all up and shoot all day long.
With shooting in the studio, we want to tone it down a little bit, from bright coloured clothes in funky arty locations, we want to have more neutral coloured clothing and a softer looking style overall. We as a group like the ‘behind the scenes’ style video, and capturing the models getting ready and having fun on set, while all in similar neutral clothing but with slightly different makeup looks on each model.
After looking into brands and people more such as Missguided, Kim Kardashian and Kylie Jenner, I looked more into their ad campaigns in terms of the sets and styling. A lot of them were filmed in a studio and I really liked the look of this style video.
What I liked about these campaign adverts for Missguided, KKW Beauty and Kylie Cosmetics is that the set is so simple but they’ve made a really good video from it. The Missguided videos show the models talking about themselves while having fun on set. They each wear a different outfit and have a different look but all the separate videos still relate to one another. I like how it is intimate and personal with the model in the video. I like how it shows them having fun on set and being themselves in what they feel comfortable in. I think this would be a good vibe to carry through into our makeup ad for Mystique. Having an intimate set with our group of models, in simple clothing, different makeup looks and filming them all connecting with the makeup brand and having fun on set.
The same sort of thing with the behind the scenes videos for KKW Beauty and Kylie Cosmetics, the personal intimate feel with the models and them interacting with the makeup would make a good makeup advert in my opinion.
I think that this style video would give a more intimate feel to the makeup brand and make it more personal.
I am going to discuss this with my group when we next meet and see what they think, to see if they have any idea changes as well.