After our lecture with Bill, we continued with our group work to finalise more ideas and know where we are going next with the project before hand in.
During our lecture with Bill, we were informed about how using video/film within a website increases the chance of Google picking it up in a search by 90%. With this in mind, we as a group decided that including some footage would be good to increase our chances of people coming across our website online. We are going to include footage of guide dogs and their trainers and owners to create a short video to help promote our new website and rebranded charity. We had a look at some films used on other charity websites and the sort of background music they use etc and we have a good idea of what to film and what backing track to use. As a group we agreed on making a happy/upbeat video to give the charity a positive vibe/look to our audience.
To gain more of an understanding of the general public and their views on charities and donating, we are going to create a few questionnaires to hand out at university to ask students and staff members how they feel about donating, charity work and what would make them donate if they don’t already.
As we want to target a new millennial audience with our rebranded charity, we came up with the idea of raising money for GuideDogs UK at university freshers events. We thought of the idea of some of event ticket money being donated to charity. For example, if an entry ticket to an event cost £5 then 20% (£1) would be automatically donated to the charity. We also discussed having some “games/competitions” on at the freshers events for people to also help raise money. One of our favourite ideas was something Naphesa came up with. At some clubs or parties there are mechanical bulls that people ride and see how long they can stay on for as long as possible. Naphesa’s idea was to have a giant dog rather than a bull, and a percentage of the money will go to GuideDogs UK.
Social media plays a huge part in todays society, from advertising events exclusively online, to creating personal snapchat filters and spreading the word of events on Facebook. I came up with the idea of creating a personal snapchat filter for GuideDogsUK that people can use at events or when they see one of our adverts, or even if they want to make a donation. Using this filter on a snapchat will help spread the word of the charity, get the word out there and may even make people consider donating.
Bus advertising is seen more than social media advertising in todays society. There were over 5.4 billion bus passengers last year, making up over two thirds of all public transport journeys last year alone. Bus banners tend to be bold, colourful and catch your eye almost immediately. Whether you’re waiting to cross a road or just about in the city, bus banners are in your face instantly. With this in mind, we are going to create some bold bus banners to promote GuideDogsUK and get people to notice the charity more in their day to day routines. We are going to stick to our bold blue and yellow colour scheme and include facts about what donations go towards.
Payment methods have advanced a lot over the last few years, with contactless becoming the new fast and easy way to pay. Charity workers out in the public tend to have buckets or pots to collect peoples change, and not everyone tends to have change on them all the time, including me personally. We raised this issue within our group meeting and came up with the idea of charity workers who are out in public carrying a consoles card reader on them as well as a change bucket. The contactless card reader would be a quick and easy way to donate money instantly. All people would have to do would be tap their card onto the reader, and select the mount of money they would like to donate.