Finishing Off The Final Things

All we had left to do now were a few final things before presenting on Monday 23rd to Julian and Bill. These included creating our presentation and work out who was saying what. Finishing off our mock up website, social media and just creating any last designs or graphics that we needed.

Dom and I created the presentation and worked together on who was saying what and the order it all went in. We both chipped in to add images and notes to the slides and presentation notes. Riccardo was finishing off making the website home page and infographics to show when we pitch our new charity and we were all as a group making sure we had uploaded everything we have done to our group Google Drive.

Social Media posts I have done-

Bus Advertising

As bus advertising is seen more than social media advertising, we came up with the idea of creating bus banners to get people to donate. Bus banners are also a way of having your brand/charity in peoples faces constantly when travelling around the city. They also collaborated to create a number of billboards  which is also a way to have the brand in peoples faces throughout busy locations.

Robbie and Rhys have been the photo editors throughout this project so they have been working together to edit some pictures for the social media pages, website pages and bus banners. They have been meeting up and discussing how to edit the images to see the brand continuity throughout the rebranding.

I think that what they have created is really good in terms of keeping the brand consistent and getting the message out there of how people can help out.



GuideDogsUK Event- Maidstone, Kent

Today Liam, Christian, Naphesa and I travelled to Maidstone in Kent for an informal GuideDogsUK event. Going to this event gave us a huge opportunity to gather images, research and carry out interviews for some research before hand in. Throughout the last 3 weeks of being set this project we all tried our hardest to get in contact with every event going on, and every centre that we could try and get to but we got turned down by every one we had tried. Until the Maidstone Mobility team got in contact with Christian via email and said we could attend the event and take as many images as we liked.

The event was a great day. It was very eye opening into what people with a visual impairment go through, what the guide dogs go through in terms of training and working and also what the volunteers and charity worker to to give the people and the dogs the best opportunities for their life.

As I had already taken some images early on in the project, I let Liam, Christian and Naphesa take the opportunity to photograph and film at the event, and I went around gathering research through interviewing people. I found it very interesting asking them questions and hearing their stories through the answers they gave me. I interviewed one lady called Jacqui who was a puppy walker, a husband and wife called Micheal and Jill who were puppy walkers also and then I interviewed a man called Paul Smith who suffers from Retinitis Pigmatosis.

These are the interviews I carried out-

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From doing these interviews, I found out a lot more information about what being a puppy walker involves, why people do it and how long the process takes. I found the interview with Paul the most interesting as he gave me a lot of information about what its like suffering with a visual impairment, how his guide dog helps him in his daily routine and how public transport could adapt to help him out more with getting around.

These are some images I got of a few of the puppies and dogs in training at the event.


Surveying Results

Our survey was filled out 127 times in a few days which we were very pleased with as this gave us a lot of research to work with the rebranding.

These are the results we got-


Our survey results show that majority of people would rather donate by giving change, rather than making it contactless which differs to the changes we were going to make to our rebranded version of the charity. Most people also want to understand better what their money is going towards. This is some information we will add onto the website and the social media pages so people are aware and constantly reminded what their money is going towards.

Badge Designs

To go with our supermarket approach to raise money for the charity, Emily designed some badges to match my bag designs and Christian’s t-shirt design. The badges would be available at the checkouts in a supermarket with a pot next to it to collect the money made from the badges being purchased.

Surveying The Public

Emily made a survey on Google Forms and our group shared it on Facebook. We have had over 90 responses within 12 hours, giving us a lot of information very quickly, which we are very pleased about. The survey results will be used being for website information, infographics on the website and our posters and to get a better understanding of peoples views on charities. The changes we are thinking of making during the rebranding need to relate to the public so we need to see their views so we know how to adapt. So far we have found the main question is “Where is our money going?”.. so on the website we are going to make sure that we show all our statistics. We are also going to include the results graphs in our presentation when pitching our idea to show our audience that we understand the public views and how we’ve adapted the charity to peoples needs.

These are the questions we included in our survey…

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Sharing the survey on Facebook got a lot of people responding to it quickly, meaning we had a lot of results to work with straight away…

My Charity Bag Designs

Within a group discussion last week, I mentioned how charities also use supermarkets to collect donations and raise awareness. In my local supermarkets (Asda and Tesco), they constantly have cancer charity themed shopping bags, badges and money pots around the stores, and they also have the staff wearing themed t-shirts to help raise awareness.

With this in mind, we as a group, came up with the idea of designing GuideDogsUK “Bags For Life” that people purchase when they buy their shopping. They will cost between 50p-£1 and the money from people buying the bags will go to the charity. We also discussed designing badges that people can buy at the tills, by putting change into a pot. T-shirts were another idea that was discussed with workers in the supermarkets wearing them to promote further. Christian said he will design and purchase some t-shirts for our group presentation so we can wear them when we pitch our rebranded charity.

My ‘Bag For Life’ designs-

T-shirt Design-

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Continuing Our Rebranding

After our lecture with Bill, we continued with our group work to finalise more ideas and know where we are going next with the project before hand in.

During our lecture with Bill, we were informed about how using video/film within a website increases the chance of Google picking it up in a search by 90%. With this in mind, we as a group decided that including some footage would be good to increase our chances of people coming across our website online. We are going to include footage of guide dogs and their trainers and owners to create a short video to help promote our new website and rebranded charity. We had a look at some films used on other charity websites and the sort of background music they use etc and we have a good idea of what to film and what backing track to use. As a group we agreed on making a happy/upbeat video to give the charity a positive vibe/look to our audience.

To gain more of an understanding of the general public and their views on charities and donating, we are going to create a few questionnaires to hand out at university to ask students and staff members how they feel about donating, charity work and what would make them donate if they don’t already.

As we want to target a new millennial audience with our rebranded charity, we came up with the idea of raising money for GuideDogs UK at university freshers events. We thought of the idea of some of event ticket money being donated to charity. For example, if an entry ticket to an event cost £5 then 20% (£1) would be automatically donated to the charity. We also discussed having some “games/competitions” on at the freshers events for people to also help raise money. One of our favourite ideas was something Naphesa came up with. At some clubs or parties there are mechanical bulls that people ride and see how long they can stay on for as long as possible. Naphesa’s idea was to have a giant dog rather than a bull, and a percentage of the money will go to GuideDogs UK. 

Social media plays a huge part in todays society, from advertising events exclusively online, to creating personal snapchat filters and spreading the word of events on Facebook. I came up with the idea of creating a personal snapchat filter for GuideDogsUK that people can use at events or when they see one of our adverts, or even if they want to make a donation. Using this filter on a snapchat will help spread the word of the charity, get the word out there and may even make people consider donating. 

Bus advertising is seen more than social media advertising in todays society. There were over 5.4 billion bus passengers last year, making up over two thirds of all public transport journeys last year alone. Bus banners tend to be bold, colourful and catch your eye almost immediately. Whether you’re waiting to cross a road or just about in the city, bus banners are in your face instantly. With this in mind, we are going to create some bold bus banners to promote GuideDogsUK and get people to notice the charity more in their day to day routines. We are going to stick to our bold blue and yellow colour scheme and include facts about what donations go towards.

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Payment methods have advanced a lot over the last few years, with contactless becoming the new fast and easy way to pay. Charity workers out in the public tend to have buckets or pots to collect peoples change, and not everyone tends to have change on them all the time, including me personally. We raised this issue within our group meeting and came up with the idea of charity workers who are out in public carrying a consoles card reader on them as well as a change bucket. The contactless card reader would be a quick and easy way to donate money instantly. All people would have to do would be tap their card onto the reader, and select the mount of money they would like to donate.



What We have Been Doing As A Group…

Over the first week of being set this project we have all been pretty on the ball with getting the research and images going. I feel I have been put into a very good team that I get on very well with. A breakdown of what we have been up to during the first week of this brief…

  • Me and Emily have taken some images that we are both personally pleased with and we also got a lot of positive feedback from the rest of the group.
  • Naphesa and Christian have been looking into the social media aspects of this project. Naphesa has been noting down what we are going to do to refresh the social media and Christian has been making Facebook and Instagram pages for us to use.
  • Naim was focusing on making a new logo for our new website and social media platforms. As we had discussed keeping the logo simple and having different shades of blue and yellow, it ticks all the boxes. We all liked it as a group and are wanting to use it as part of the rebranding.

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Ideas We Have Discussed…

  • How to get people to donate to charity- we discussed that it is typically the older generation who donate as they don’t have as much to ‘pay out for’ compared to a teenager/young adult. The older generation are known as “The Grey Pound”, meaning they have paid out most of their life and now using retirement, their money is theirs to do what they want with. Therefore, they put spare money they have into charity. As younger people tend to have a lot more to pay out for (student loans, education equipment, mobile phones, cars, flat rent, weekly shopping etc) they aren’t as likely to donate any of their money to charity so we have been discussing with ways and payment plans that would appeal more to students and young adults to get them to donate. Liam came up with the idea of setting up a “£1/£2 every one or two months payment plan” to appeal more to a younger audience that can’t afford a lot. And Naphesa came up with the idea of creating games and events for university ‘Freshers Week’ to get people to get their money out to pay and some of the profit would go directly to the charity.


  • Getting in contact with people and places- Me, Emily and Christian have been trying to get hold of people all week long to get some photographs together. Me and Emily had some luck with local guide dog walkers/trainers but we haven’t had any luck elsewhere. We are still waiting to hear back from training centres and event organisers. Christian phoned up the organiser of an event that was going on this week in Euston to go along to with Liam to gather images, but they told him that they weren’t able to go and photograph at the event, meaning we were back to square one with image content.


  • Further research to look into- During the tutorial with Julian and Tor we discussed possible things to look into for further research to contribute to the rebranding. We are going to look into a radio broadcast, specifically for the visually impaired on Channel 4, every Tuesday called “In Touch”. We are going to contact the Ravensbourne student called Sara who has a companion dog, we are wanting to ask her some questions about what it is like to have a dog help her. We are also going to survey fellow students to see how much they donate to charity and what it would take to get them to donate a small amount of money each month.