As part of the advertising photography unit, the other project we were set was to create an above the line advertising campaign for a brand of our choice. Whatever image we chose as our final one, we had to make sure it fit in three types of billboard layout. A 48 sheet, a 96 sheet and a showcase square.
The negatives I had with this project was mainly down to models. I had my makeup artists sorted almost straight away, as to me that was the most important thing, was a good MUA for a beauty shoot. The models however, I had a few drop out on me and a few to not reply, so at one point I was stuck in a bit of a rutt. However, while I was stressing over models dropping out, I ended up with one extra model than how I had originally planned, one of them being model and celebrity, Chloe Jasmine Whichello.
The positives were that my whole team got on really well when it was the day of my shoot. Everyone turned up and on time, and they were all very conformable in front of the camera, making it easier for me when it came to directing them.
If I was to do this project again I would perhaps make on or two of the makeup looks slightly bolder with some glitter, or perhaps more coloured eyeshadow. Although, I was more than happy with the looks that were created, I think the eyes or lips on some of the models needed a bit more of an impact. One other thing I would change if I was to do this project again would be to conduct a better test shoot to give myself visual idea of what I’d want it to look like.
Overall, I feel that I fit my brief well, and created a strong set of images with a strong final billboard campaign for Illamasqua. I kept the brand guidelines within my images, so the brand elements were still a key part of my campaign.