Project Evaluation


  • Proud of the images I have taken
  • Selected good images to tell an obvious story
  • Got everything planned and completed in time
  • Had new experiences photographing at Smithfield’s Meat Market
  • Gained practise in book design and printing



  • Should’ve had a few more places in mind to photograph each section of my story, to have back up options for when places turned round and said no
  • Started shooting a bit earlier so the editing and printing process didn’t take so long afterwards
  • Have my book layout completed a bit sooner so I could’ve had time to send it off and get a hard back copy printed and finished



  • Take more images at a few more places so I had more images and story to work with
  • Give myself more time before hand in to have a professional hardback copy printed


Printing My Book

My First Copy-

This is the first copy of my book that I had printed when it was in my original layout design. I took it to a printers in town and decided to get it ring bound to add a different style to my book to look different from the usual book style. However, when I collected my finished book, I noticed that they had shuffled the pages around, meaning that the pages in the book looked different to the PDF layout. It wasn’t a huge problem as it didn’t make a huge difference to my book and I was still happy with how my book had turned out. However, when seeing the images so small, I did regret not having them at a larger scale.


My Second Copy-

This is the second copy of my book that I had printed within the same day of putting it in to be printed. This version came out a lot better and I decided to have it book stapled rather than ring bound. Although I wanted a hardback cover for my book I wasn’t able to get one made and printed in time so I had to settle for having a paperback version. The images came out good quality and they looked so much better being spread across double pages. It gave my images a lot more emphasis and power on the story, giving better detail to the gruesome content.

Changing My Photo Book

After a last tutorial I had with Celine, I showed her my book layout that I had previously made and she said that she liked the story and the images and also the red theme. However she said to take out the captions from the pages with the images on as they weren’t necessary and Celine also advised me to make some of my images larger, covering more of the single page and adding in some double page spreads.

I went back to my InDesign file and changed my layout quite a bit. I changed the front and back cover to a much simpler design and added my name to the inside of the book and a plain double page spread. I kept the read pages stating the different sections as that helped break up the story. With my images I enlarged majority of them, meaning I had a lot more double page spreads in my book, and I also had a lot more single page spreads without the boarders. When enlarging my images I had some with uneven space and large gaps around them to create the certain look I wanted. I didn’t particularly want a uniform boarder around all of my images, making it look very simple and repetitive. This was something Celine also enlightened me on as she said that it breaks it up a bit more and makes it a bit better to read.

After following Celine’s advice and changing my book layout, I am so much happier with my book and the story. I feel that the added double page spreads give my images a bit more emphasis and add effect to the gruesome content.

Putting My Book Layout Together

After editing and selecting my best images to tell my story, I started to put them into an InDesign document that I would export as a PDF for my final book layout. Going by my previous research, planning and ideas I knew that I wanted to have a simple looking layout with a lot of blank space and spare pages.

I decided on a red theme running throughout my book to represent the colour of blood, as this is quite a sinister story I felt that it fit well into the story I created.

I experimented with different image sizes on the page, different boarders and bleeds and also different image orders to tell my story, and I was happy with this layout so settled with it and exported into a PDF to be printed.

I felt that this layout was simple enough to not distract the views attention from my images and I also liked how I told the story with the image I chose and the red pages separating the sections of the story.

Editing My Best Images

To edit my best images that told the story the best I put them into Lightroom and used the lighting, contrast and saturation settings to edit them. I didn’t want to retouch my images in any way apart from adjusting the natural lighting used to capture them.

Below are the images that I am going to use in my book to tell my story on the process of meat from life, to human consumption.

Contact Sheet 2- Smithfield’s Meat Market

These are my images from my trip to Smithfield’s Meat Market to photograph the slaughter stage of my photo story. Again, to define my best images, I labelled them with ** in their file name.

Taking these images was an experience for me as I had never experienced anything like it before. I tried to capture as much detail as possible in my images of the carcasses and the environment. From my images I feel that I captured a good amount of detail and enough to use to tell my photo story.

Contact Sheet 1- Borough Market

The contact sheets of images I took at Brough Market. While at Borough Market I took images for the trading and consumption stages of my photo story. I photographed the meat on sale on the stalls and being sold as final products, including chorizo, dripping, stock, burgers and sandwiches. When going through my images, I selected my best ones to edit by adding ** into their file name.

Photoshoot Planning

Before taking my photos for my meat based photo story, I decided to have a look at the places I was going to, to get a better idea of the locations and what I could photograph there.

The Trading Stage- 
Borough Market-

For the trading stage of my meat photo story, I am going to go to Borough Market in Southwark to photograph the meat that is on sale on the stalls. I have chosen to go and photograph at Borough Market because there is such a wide range of meat on sale there, from lamb, been, chicken and pork cuts to flavoured cuts, dried and cured meats, dripping, chorizo and even burger stalls. I feel that photographing my trading stage here would give me a good opportunity to capture as much variety of meat sales as possible.


The Consumption/Final Stage-

Borough Market- 

This is going to be the final stage of my meat based photo story, once it has gone from the animals being alive, to slaughtered, butchered and sold, it will then be the final products that we consume. I haven’t got a particular place in mind to photograph this stage as there are meat products everywhere. For example, on food stalls, in supermarkets, pet shops, pubs and restaurants. To get a range of images for my final photo story stage, I will photograph as many finished meat products as I can when I am out and about and going to places to eat and/or shop.


The Alive Stage-

Kingsmead Farm & Van Hages Farm-

The first stage of my photo story is capturing the animals at the alive stage where they are living on the farm before going through the slaughter stage. To photograph the first section I am going to go to two local farms in Hertfordshire to photograph a range of animals including pigs, cows, chickens, lamb and sheep. I want to capture some images of the animals living in their environment and get some images of the younger animals with their mums before going to the second gruesome stage.


The Slaughter Stage-

Smithfield Meat Market-

To photograph the gruesome slaughter stage of my story I am going to go to Smithfield’s Meat Market in Farringdon to capture the gruesome reality of what happens to the meat. To photograph at Smithfield’s I will need to arrange a photography permit with them as it isn’t a nice thing to photograph and not just anyone can walk in and take photos of what goes on there. When I am at Smithfield’s I will take images of the carcasses being prepared and cut, hung up to dry, and being sold to the buyers. I want to focus on the mass number of animals that will be there, and the details of the dead bodies. I want to take quite gruesome images, to really get across the atmosphere of the place and what goes on there.


The Butchered Stage-

The Ginger Pig Butchers-

The middle stage of my photo story will be the meat being butchered and prepared to then be sold. This stage will sit in-between the slaughter and trading stage. To photograph this stage I am going to go to The Ginger Pig butchers in Southwark. When photographing this stage I want to take images of a butcher preparing and cutting the meat into the different cuts that will then be sold. I also want to take some pictures of the different tools and facilities they use when preparing the different meat cuts. I will take some close up images of the meat cuts and also of the butchers hands at work.

Putting all of these stages together will make an interesting story and it will open the viewers eyes to what really goes on behind closed doors. It will also make people think more about the meat they’re eating and where it has come from/ what it has gone through.

The stages will go in order of-
1. The Alive Stage
2. The Slaughter Stage
3. The Butchered Stage
4. The Trading Stage
5. The Consumption Stage



Further Inspiration

To get some more inspiration for my final book design when it comes to making it, I went into the library and found some photo books where I particularly liked the layout. The ones that I found had a simple page design, with a lot of blank pages and negative space around the images. This kind of book design keeps a lot of the viewers attention on the images rather than anything else.

As my story has a lot of detail within it and the images, I think that having a simple layout is important to make sure there are no distractions from my images.

Anouk Kruithof

David Hurn

Tom Hunter