Completing my MONO project was a lot easier than I originally thought. The process was a lot simpler than what I thought and I completed it a lot earlier than I anticipated. I am pleased with my final outcomes and feel that I met the brief criteria well.
—— SELF EVALUATION ——
Finding a partner i got along with and worked well with
Being organised and having our team sorted long before shoot day
Quickly finding a replacement model
Having the equipment we needed booked out and in the staff room the day before the shoot
Working well and helping each other to shoot our images
Finishing our photoshoot within the time frame
Model cancelling on us
Setting up equipment took a little bit longer than we wanted
One model was slightly late to the shoot
Not having a spare SD card
Not having enough back up models
IMPROVEMENTS I CAN MAKE-
If I was to have to do this task again I wouldn’t improve much as I felt that it went pretty well, apart from the model cancelling on us the day before the shoot so therefore I would have more back up models booked next time.
I would make myself a little bit more familiar with the equipment so I could set it up a bit quicker than what I did.
Here are my final four images with the MONO magazine template over the top of them. As I had a wide range of images and shots I didn’t find it very difficult to find photos that fit the template. We had to make sure that our images didn’t overlap with any of the headings, which I only slightly struggled with on the full body image, but I managed to sort it.
When choosing my final four images to use as my magazine covers, I referred back to the brief to double check the marking criteria. When checking the brief I remembered that we had to have a range of shots from full body, portrait through to close up. This helped me to choose my final images as I knew what ones would look best.
My MONO photoshoot took place on Wednesday 3rd February in Studio 212. and my partner/ assistant was Robbi. Robbi and I worked well as a team overall as we had booked our equipment out the day before our photoshoot, made sure it was all there, got our team together and was prepared to start shooting.
The only problem that Robbi and I had was the fact that Adam, one of our models had to cancel on us the day before our photoshoot, so therefore we had the stress of trying to find another model as soon as we could. Our other model/stylist Grant, had some friends who were available to do some modelling so he said he could bring someone along to replace Adam. So the stress of finding someone else was over pretty quickly.
Overall I am very pleased with how my images came out, some of them being how I had previously planned and some of them being thought of on the day while working with Robbi and the models on the shoot. The styling I went for was a casual 90’s hip/ sports look which I felt that Grant provided well. My makeup artist Sofi, also provided the subtle yet enhanced look I was going for on the models faces.
For my MONO photoshoot I had a clear idea in my head of what I wanted my model/s to look like. I knew from the beginning that I wanted a black model with some kind of dreadlock/braided hair style. I felt like this fitted the look I was going for best. I also thought about using a white model as well to give myself a range of images to choose from for my final 4 covers. I wanted the white model to be tall, have blonde/brown hair and have a well structured face that would suit the styling I was aiming for.
When I had gone over my pinterest board of the pictures I had found, I took to modelling agencies to try and find my two models. I tried a modelling agency called BMA models and NAMED models. I contacted them via email but didn’t hear a response quick enough so I decided to call the agencies up and get a response there and then. Unfortunately I was unsuccessful with getting the models I wanted from both agencies. I went to class the next day and it wasn’t just me who was struggling to get models, it seemed like a lot of people were finding it hard to book one. Someone in class suggested looking on a Facebook group called ‘LONDON MODELS’, which is a group where people post work opportunities for models, make up artists and stylists and then people connect and work together. I joined the Facebook group and started messaging male models who fit the look I wanted and waited for a reply.
I got a reply straight away from a guy called Adam Warmington. He is a mid 20’s male model from London. He is tall, slim, has medium length brown hair and fits the look I am after for my white model. He was available on the date I wanted so I booked him straight away to have my first model secured.
My next mission was to try and hire the black model. To go about this I messaged a friend of mine called Rhys Marcus Jay who works for a menswear publication called ‘Pause Online’. He is a menswear stylist so I thought that I could get him in to style my shoot and also bring a male model along that he works with. At the start he was available to do it and then he got called to work at London Fashion Week Mens and couldn’t make it. As he couldn’t make it he forwarded me some contacts for models and stylists. A model called Grant Sandiford was one that he suggested to me, he was both a model and stylist. I emailed him with details of the photoshoot to try and arrange working together and he was available to help me out. Grant had the look I wanted, he was medium height, dark skin, braided hair and the 90’s/old school/hipster style that I wanted to go for.
After being set the brief for the “MONO” project, I took to Pinterest to create a board to gather all my ideas on so they were all in one place. I started looking at different shot styles, lighting, models and clothes styling. Thinking further into my ideas for my photoshoot I am keen to get a variety of images including a black and a white model with two different styles. I have been thinking about using a black model and going down the more casual/street style look with him and then dressing the white man to look very dapper and clean cut.
We have been set a brief for a new project by founder and creative director of Simpson Magazine, Terry Hawkes. The project we have been set is titled “MONO”. The project is to photograph 4 front cover images for a magazine named “MONO” where the launch issue is about sunglasses. The unit introduces us to working both individually and as a team, it aims to develop our creative and practical skills so we can communicate our ideas through photographic image in both digital and print form. We have been told to consider ‘the development and refinement of the image, selective cropping, grid systems, typography, type-setting, page composition, layout and text & image’ when it comes to taking our images and selecting the final 4. To carry out our photoshoot we need to reach out to modelling agencies, hair & makeup artists and stylists to make sure we get the best photos we can.
Our brief says —>
MONO is a new quarterly art/design/fashion magazine that appears in both print and digital formats. Aimed at 16-30 year olds with an approximate. 50%/50% split of male and female. As a style reference it’s stable-mate publications are ID, Monocle & Harpers Bazaar.
Conceived as an intelligent, ground-breaking mainstream publication with it’s roots firmly planted in the underground. It informs, instructs and entertains with in-depth articles ranging from global architecture to ‘below the radar’ fashion.
For it’s launch edition the focus is on sunglasses, not the most expensive marques but more the way they are being worn – no two people wear the same glasses the same way. Mono wants it’s cover to capture the essence of this individual style.
MONO magazine wants to commission a set of four black & white images of a male modeling inexpensive sunglasses in such a way that they become the summer’s must-have accessory. The sunglasses should be classic, black Wayfarer-style with no added design alterations. An inexpensive model from Topshop or Primark is perfectly acceptable. The pose, the clothes, the attitude and look will be the key elements that make the shot work. Take your style-queues from the layout and typeface supplied.
Student’s have to compose their images to fit in with the page furniture already in place on the cover. The masthead (the magazine’s ‘logo’), plus the date, issue number and strap-line always remains anchored at the same size and in the same page location, although you may change the masthead to black or white to suit your shot.
The minimal cover lines “Shady Deals, etc.” should be repositioned and placed to accommodate for the individual needs of every image and can be split up to make a single line or remain as a double deck (two stacked lines of type).
The composition of the cover images will need to demonstrate crops from full length, portrait through to close-up.
Working in pairs you will share models, a stylist and hair & make-up artist. Your group will be given an allotted slot in the studio. Each student therefore has limited time to prep the model and shoot their cover. You will shoot with flash bookable from CLR. Careful individual planning and group organisation is essential as you will not be permitted to run over your time slot.
The model and stylists (including clothes) must be sourced by the group and must not be a member of the group. Models must also be styled (clothed) uniquely for each individual shoot. This is an opportunity to get on the agency ladder and to start building networks and a fashion portfolio.
Now the brief has been set for this project I am going to do research into photographer and magazine inspiration, shot ideas, styling ideas and model ideas to give myself a clearer understanding of what I want my front cover images to look like.