Where did I get my research from?

Here are some of the website links and notes that I used to help me structure my essay paragraphs-

Social media paragraph-



History paragraph-




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Pros & Cons-



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Industry Talk by Indi-

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I took some notes during the talk we had from Indi. I noted down the key points she was making on how she got into the industry herself and some of the advice she has given to others.

Essay Planning- Becoming An Industry Professional



I chose to focus my essay on the fashion photography industry as that is the chosen type of photography I am aiming to have a future career in. Photography has always played a major role in my life, as well as fashion being a strong passion of mine. Fashion photography is something I want to pursue as a future career, as it allows you to keep up to date with the latest trends and you can document how fashion and society is evolving over time, which is something I find exciting.

To plan my essay I decided to break it down into what I was going to put into each paragraph.


  • Summarise what the industry is like today
  • Mention the use of smart phones and apps
  • Makes it easier to promote
  • Brief summary as to what the rest of the essay is going to explain

Paragraph 1- 

  • What is fashion photography?
  • The history of where it started
  • History on how/ why its changed
  • Why do I want to go into this industry?
  • I chose to include these points as I find they are relevant to the industry and it shows my understanding on what I know about it

Paragraph 2-

  • What challenges do fashion photographers face?
  • Give examples of problems within the job
  • Briefly talk about the pay of the job
  • Shows my understanding of how the job isn’t as easy as people think, shows that I understand and know that there are tough challenges to face

Paragraph 3-

  • What the pros are to being a fashion photographer
  • Give examples of the positives within the job
  • Shows my understanding of the positives to the career choice as well as the negatives in the previous paragraphs

Paragraph 4-

  • How social media has expanded and changed the industry
  • How people can use social media to extend their careers/contacts
  • Being aware of the copyright laws/ copying of peoples work
  • How social media has made it easier for people
  • Mention social media platforms and their roles

Paragraph 5-

  • Mention the talk from Indi
  • How to start off small in the business
  • How you work your way up
  • What you have to do to get to where you want
  • What you learn, “learning on the job”


  • Summarise what my essay is saying
  • How I understand the industry I want to go into
  • What I will take forward in my future career

Pro Organisations & Business Sectors (Advertising)

“Commercial photography and advertising photography are lucrative fields for the professional photographer. Commercial and advertising photography is used for promotional purposes rather than preserving a memory or telling a story as in fine art photography and photojournalism. The difference between commercial and advertising photography is focus and technique. Job opportunities for photographers are anticipated to increase by 12 percent from 2008 to 2018, according to the U.S. Bureau of Labor Statistics.

Commercial Photography
Commercial photographers take photos of buildings, models, merchandise, artifacts and landscapes that are used for promotional purposes in books, reports, advertisements and catalogs, for example. Commercial photographs typically are used entirely in the retail and wholesale sectors and in sales materials or for promotional efforts. In commercial photography, the entire photo shoot is devoted to the product being photographed. The lighting, styling and background generally are somewhat neutral so as not to detract from the product being promoted.

Advertising Photography
The world of advertising photography is broader than the narrower array of techniques used in commercial photography. The advertising photographer uses a wide variety of photographs to sell not only products but lifestyles, concepts and ideas. The advertising photographer has greater creative freedom to interpret how products, services, lifestyles and ideas can be presented photographically. Advertising photographers are often experts at marketing, layout, business management and sales trends. An estimated 80 percent of all advertising campaigns use photography, as of 2011, according to Goldprints.com.”
– Tracy Stefan http://smallbusiness.chron.com/difference-between-commercial-advertising-photography-23796.html

3 advertising photographers-

1. Irving Penn

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2. Nick Knight

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3. Carol Myers

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Pro Organisations & Business Sectors (E-Commerce)


“Electronic commerce, commonly written as e-commerce or eCommerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet or online social networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail.”- Wikipedia

“E-commerce businesses may employ some or all of the following:

Online shopping web sites for retail sales direct to consumers
Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales
Business-to-business buying and selling
Gathering and using demographic data through web contacts and social media
Business-to-business (B2B) electronic data interchange
Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
Engaging in pretail for launching new products and services
Online financial exchanges for currency exchanges or trading purposes”- Wikipedia

3 examples of e-commerce studios:
1. Neon Squared Studios- http://www.neonsquaredstudios.com/
2. Packshot Photography-www.freshpackphoto.co.uk/packshot-photography
3. 100 Digital-www.100-digital.com/

Pro Organisations & Business Sectors (Photojournalism/ Documentary)


“Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that employs images in order to tell a news story. It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (e.g., documentary photography, social documentary photography, street photography or celebrity photography) by complying with a rigid ethical framework which demands that the work be both honest and impartial whilst telling the story in strictly journalistic terms. Photojournalists create pictures that contribute to the news media, and help communities connect with one other. Photojournalists must be well informed and knowledgeable about events happening right outside their door. They deliver news in a creative format that is not only informative, but also entertaining.”- Wikipedia

“Photojournalist pay varies by medium. Television photojournalists made mean wages of $45,000 in 2011, according to the Bureau of Labor Statistics. Photojournalists working for newspapers, magazines or book publishers earned mean salaries of $41,000.”- Jennifer Alyson- http://work.chron.com/salary-photojournalist-5248.html

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“Documentary photography usually refers to a popular form of photography used to chronicle events or environments both significant and relevant to history and historical events as well as everyday life. It is typically covered in professional photojournalism, or real life reportage, but it may also be an amateur, artistic, or academic pursuit.”- Wikipedia

“The average salary for documentary photography jobs is $68,659.”-http://www.simplyhired.com/salaries-k-documentary-photography-jobs.html

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3 Photojournalism/Documentary Photographers- 
1. David Dare Parker
2. Joseph Koudelka
3. Bernard Hoffman


The Royal Photographic Society, The Association Of Optometrists and The National Union of Journalists are three major membership organisations available for photographers which offer services to promote and protect the rights of photographers and also  offer information on history, exhibitions and programmes.


  • Promotes photography and image making
  • Supports photographers in realising their potential, no matter what level they are at or what skills/equipment they have
  • Acts as a public support for photography and photographers
  • Not just for DSLR users, for phone photographers for example, too
  • The Society’s Awards (yearly) for people who have made significant contributions to the art and science of photography
  • Monthly photography magazine called The Journal


  • Platform for all photographers to join together acting as a LinkedIn just for photographers
  • Hosts competitions (e.g. Junior Assistant Competition) to help photographers get recognised
  • ’Beyond The Lens’ book, offers assistance and help in all aspects of the photography industry, including legal issues
  • The Photography Awards, to bring all different photographers of all ages and levels together


  • A union that represents a broad range of media professionals
  • Aim to improve the pay and conditions of their members
  • Protect and promote media freedom, professionalism and ethical standards
  • Members campaign and negotiate to ensure we are properly rewarded for the skilled work we do

National Gallery Visit

When visiting the National Gallery to gather research, we were given questions to answer about particular paintings that inspired us, which ones appealed to us and which ones we liked/disliked. We also had to comment on the painters use of lighting, composition, pose, props and do they tell a story of the subject? Then we had to comment on the depth of field, the exposure, cropping and we had to explain how we can do the same as painters when taking a photograph. Out of all the pictures we took throughout the day we also had to choose a favourite and say why.

  1. Which paintings appealed to you, inspire you or perhaps you have a strong liking/disliking to and explain why.

    The Lottery in Piazza di Montecitorio

The first painting that caught my attention was by Giovanni Paolo Panini (1691-1765) and is called The Lottery in Piazza di Montecitorio 1743-4. In this painting there is a broad spectrum of Roman society that have gathered for a lottery draw. The crowd seem to move towards the winning ticket which falls down from the balcony. The palace in the painting now serves as Italy’s parliament.

This painting appealed to me in particular because of the colours and shadows created in the picture, and also the life of the people within the painting. The sky appealed to me because of the bright blue clouds that are prominent against the dark grey shadows also in the sky. I also like how the blue of the sky stands out against the dark shadows and the colourless clothing of the people in the foreground, almost giving the painting as a whole an ombre effect going from light tones into dark tones. The huge crowd of people in the image gives it a lot of life, and it gives the viewer the impression that the scene is a bit hectic with everyone wanting the winning lottery ticket. On the left hand side you can see some people being pushed and crushed to move out of other peoples way. In the centre you can see dogs and people speculating the area and also people at the front of the balcony all moving in the same direction towards what would seem to be the winning lottery ticket. To the right hand side you can see people speculating and observing the scene from afar, looking and pointing in the direction of the busy crowd of people. All of this combined gave me the impression that it would have been a very busy atmosphere to be in, also with a lot of tension between everyone for the ticket.

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The Parting of Hero and Leander 

The second painting that appealed to me was a painting called The Parting of Hero and Leander by Joseph Mallord William Turner (1775-1851). The subject of this painting is taken from the Greek myth of Hero and Leander. Hero looks on as her lover Leander begins his daily swim across the Hellespont. Sea nymphs who were thought to control the waves are shown to the right. The brewing storm foreshadows Leander’s drowning.

This painting stood out to me because of two reasons. The first reason being the story behind the painting and the second reason being the way the artist has painted the clouds to give them movement. The story behind the painting stood out to me because of the sadness to it. How Hero is looking on at her lover Leander going out for his daily swim and how he doesn’t come back due to an unexpected storm, which is shown brewing in the background of the picture. It made me think of how quickly someone you love can be taken away from you and how harsh life can be sometimes. The cloud movement stands out to me because of the circular motions the painter has used with the white, grey and blue tones. The circular motion communicates a sense of wind in the weather which then affects the water and how the storm starts, unfortunately causing Leander’s death. I also like how the sunlight is peeping through the clouds and reflecting on the water ripples, giving a sense of movement and texture to the painting.

2. Comment on how a painters use of lighting, composition, pose and use of props can tell the story of the subject. 

Judith in the Tent of Holofernes

The painting above is a painting called Judith in the Tent of Holofernes (1622) by Johann Liss (1595-1631). Judith became heroin when she killed Holofernes, enemy of the Israelites, with his own sword. Here she looks back over her shoulder at his decapitated body as she puts his head in a sack before leaving the tent.

This piece of art work stood out to me with lighting, composition and pose in particular as the lighting is very prominent on the back of Judith’s shoulder, also highlighting her face and creating a strong shadow on the deceased body. The lighting shows the complexion of her pale skin on the back of her shoulder and on her face, which highlights the blank expression on her face. As she has just killed Holofernes, the blank facial expression gives me the impression that she doesn’t feel sorry for what she has done or maybe he did something to her to deserve it? When I first saw this painting, the first thing I noticed was the decapitated head that stood out in the foreground of the image. The positioning of it being at the front of the image itself captures the viewers attention straight away as it immediately tells a story. Also the lighting, highlighting his arm, shows the blood dripping from his decapitated head, making it seem quite gruesome.

3. Photographers have to consider the same elements as painters when taking a picture. When taking an image we have to think about the depth of field, depth of focus, the exposure and the cropping. The depth of field/focus of an image depends on what lense a photographer uses and how much depth is relevant to what you’re photographing. The exposure of lighting depends on what you’re photographing and where, if you are photographing a model or product in a studio then you will need to figure out whether you need a flash light, soft box or natural light to give the best result. If you are photographing outside you will need to decide which time of day will give the best light exposure and whether the natural light is enough or whether you need something else. The cropping of the image depends on whether the photograph crops it during or after taking the picture.  A photographer can crop an image by framing an object through the camera lense, either leaving space around it, placing it central, to the left or to the right. If a photographer is to crop an image while editing it means that they did not get the dimensions right during the shoot.

4. Pick one painting as your favourite and say why.


This painting was my favourite one that I saw throughout the time we spent looking round the National Gallery. this painting is called Whistlejack (1762) and is by George Stubbs (1724-1806). The Whistlejack racehorse was painted life size for his owner, the second Marquess of Rockingham in celebration of the Arabian stallion’s superb proportions and beautiful appearance. Rockingham’s interest in classical sculpture may have inspired this arresting and unusual presentation.

I liked this painting the most because of the size of it, and how much of a powerful impact it had on me as a viewer. It was the first painting that I noticed as I walked into the room in which it was situated in the National Gallery. Due to its rather late scale it turned to look straight at it and admired it for a while. Another aspect I like of this painting is how it is very simple. There isn’t a detailed background, mid ground or foreground, there isn’t a lot of lighting detail or a setting. I like how it is literally just a horse in the centre of a canvas, with some subtle lighting picking up the natural beauty in the Whistlejack’s highlights, also creating some small shadow below the hooves it is standing on. The subtle lighting picking up the highlights of the horses colour gives the horse a very smooth feel, it looks as though it has a silky finish giving you an idea of how soft it would feel if you were to be able to touch the Whistlejack itself.

Above are some examples of other paintings by George Stubbs. Stubbs is most well known for his paintings of horses and also other animals including kangaroos and dogs. Stubbs’ painting of a kangaroo from 1772, was one of the first glimpses of the animal for many 18th century Britons. As he is most well known for his animal paintings it makes me think that he likes the freedom that the animals have being in the outdoor world, and how they are naturally beautiful without being retouched. This gives me the impression that he is a very spiritual and free minded person, like the animals that he paints. As much as he puts detail into the texture and colours of the animals, it is clear to see that the background setting of his images are just as important. This is clear to see through the amount of detail in the backgrounds and mid grounds of his paintings.